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It seems that the movie monster Godzilla is not only a threat on the silver screen, but in real life too. And if you’re wondering, no, it hasn’t actually come out of the ocean to wreak havoc on the Japanese shoreline. However, Honda could end up paying a...sea of money to Toho Co., the Japanese film studio that owns the rights to the Godzilla trademark, due to the allegedly unauthorized use of the sea monster’s likeness in an Odyssey minivan commercial.

The dispute concerns the part of the commercial showing off the MPV’s split screen entertainment system, which features a barely visible head shot of the mythological creature -no, really.

According to Toho Co. spokesman Junichi Tamaki, the studio filed a law suit on February 2 in Los Angeles and wants to ban Honda from further using Godzilla’s image.

“We took a legal action because Godzilla was used without authorization in the Odyssey commercial,” Tamaki said. “It is an infringement of copyright.”

Toho Co. has a long history of suing everyone suspected of benefiting from the Godzilla trademark, including fast-food restaurants, various publishers or even rock bands.

Contacted by Autoweek, a Honda spokesman declined to comment on the matter, but added that the automaker is still running the Odyssey commercial, which is available below.

By Csaba Daradics

Source: Autoweek

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In a ground-breaking campaign, Honda has merged the worlds of iPhone Apps and traditional commercials, be they on your TV, computer screen or mobile phone. Created to celebrate the launch of the revised Honda Jazz [Fit in the U.S.], the new interactive app allows iPhone users to virtually catch animated characters as they appear on screen in the firm's new TV advert 'This Unpredictable Life' and drop them into their phones, more or less in the same way you'd use a PS3 Move or Nintendo wii motion-controller.

The Japanese carmaker said it’s the first time the so-called screen-hopping technology has been used with a commercial.

The App is called "Honda Jazz – This Unpredictable Life" and can be downloaded for free from Apple's iTunes Store. Once installed, iPhone users can begin watching the spot from their TV, or on any other device, including a PC or even a second iPhone with the app installed, and collect up to four characters and three mystery objects. Honda said that users can then interact with each of the stars of the film, for example, the toy space monkey can be made to dance by singing into the phone.

The new advertising campaign was created by Wieden + Kennedy and Nexus, the team behind the Japanese automaker's 'Hate Something, Change Something' commercial for its cleaner diesel engines in 2004.

The TV spot will debut in the UK on 1 February at around 21.45 on ITV1 and Channel 4 but for those in a rush, it is already available on YouTube. Scroll down to watch the film, and if you happen to own an iPhone and try it out, share your experience in the comments section below.

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